Expose Tobacco Industry Manipulation, Save the Next Generation

2020 Global Media Competition

Fact 01

In setting and implementing their public health policies with respect to tobacco control, Parties shall act to protect these policies from commercial and other vested interests of the tobacco industry in accordance with national law.

Find out more:
Guidelines for implementation of Article 5.3 of the WHO Framework Convention on Tobacco Control

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO. 2005. WHO Framework Convention on Tobacco Control.

Category:
WHO FCTC Article 5.3 provisions

Fact 02

The following important activities are recommended for addressing tobacco industry interference in public health policies:

(1) Raise awareness about the addictive and harmful nature of tobacco products and about tobacco industry interference with Parties’ tobacco control policies.
(2) Establish measures to limit interactions with the tobacco industry and ensure the transparency of those interactions that occur.
(3) Reject partnerships and non-binding or non-enforceable agreements with the tobacco industry.
(4) Avoid conflicts of interest for government officials and employees.
(5) Require that information provided by the tobacco industry be transparent and accurate.
(6) Denormalize and, to the extent possible, regulate activities described as “socially responsible” by the tobacco industry, including but not limited to activities described as “corporate social responsibility”.
(7) Do not give preferential treatment to the tobacco industry.
(8) Treat State-owned tobacco industry in the same way as any other tobacco industry.

Find out more:
Guidelines for implementation of Article 5.3 of the WHO Framework Convention on Tobacco Control

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO. 2005. WHO Framework Convention on Tobacco Control.

Category:
WHO FCTC Article 5.3 provisions

Fact 03

Principle 1: There is a fundamental and irreconcilable conflict between the tobacco industry’s interests and public health policy interests.
Principle 2: Parties, when dealing with the tobacco industry or those working to further its interests, should be accountable and transparent.
Principle 3: Parties should require the tobacco industry and those working to further its interests to operate and act in a manner that is accountable and transparent. Principle 4: Because their products are lethal, the tobacco industry should not be granted incentives to establish or run their businesses.

Find out more:
Guidelines for implementation of Article 5.3 of the WHO Framework Convention on Tobacco Control

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO. 2005. WHO Framework Convention on Tobacco Control.

Category:
WHO FCTC Article 5.3 provisions

Fact 04

12. Obligations assigned to a Party shall not be performed by or delegated to the tobacco industry.
13. Each Party shall ensure that its competent authorities, in participating in the tracking and tracing regime, interact with the tobacco industry and those representing the interests of the tobacco industry only to the extent strictly necessary in the implementation of this Article.
14. Each Party may require the tobacco industry to bear any costs associated with that Party’s obligations under this Article.

Find out more:
WHO. 2013. Protocol to Eliminate Illicit Trade in Tobacco Products.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
Global Center for Good Governance in Tobacco Control. 2019. Trach and Tace Systems: Tobacco Industry Links

Category:
Ilicit Trade

Fact 05

While the COVID-19 crisis presents an opportunity to encourage the world’s smokers to quit smoking outright, including quitting cold turkey, the tobacco industry is taking the opportunity to counter this by camouflaging the links between tobacco and COVID-19; and promoting vaping products or heated tobacco, even when there is no evidence that these products are safe in the context of transmitting or acquiring COVID-19.

Find out more:
COVID-19 and Tobacco Industry Interference, 2020

Category:
COVID-19

Fact 06

Tobacco use carries risks of COVID-19 transmission/ infection, and leads to worse outcomes in COVID-19. The pandemic endangers the life of those with pre-existing conditions like cancer, heart disease, stroke, lung diseases, diabetes, and chronic obstructive pulmonary disease, which are all caused by smoking, among others. In some developing countries, tobacco is responsible for over 20% of chronic diseases.

Find out more:
Istituto Superiore di Sanità (17 March 2020). Report sulle caratteristiche dei pazienti deceduti positivi a COVID-19 in Italia Il presente report è basato sui dati aggiornati al 17 Marzo 2020.

Miller A (24 March 2020). 10 common health conditions that may increase risk of death from the coronavirus, including diabetes and heart disease. Business Insider.

Category:
COVID-19

Fact 07

While some governments have started raising awareness about the smoking-COVID links, the tobacco industry is contributing to misinformation and sowing public confusion while shifting the narrative to promote vaping instead of encouraging quitting outright.

Find out more:
COVID-19 and Tobacco Industry Interference, 2020

Category:
COVID-19

Fact 08

During the lockdown, the tobacco industry’s role in promoting or marketing its products, contributes to: Increasing the risk of transmission through exhaled air in vaping/ smoking; Increasing the risks of more serious health outcomes, including use of mechanical ventilators, when smokers contract COVID-19; Increased exposure of women, children, and elderly to secondhand smoke or vape at home, because majority of smokers are male, and are in low-income settings that are crowded; and, Increased viral transmission and health risks in the home and housing units; thus, undermining the health benefit of a lockdown.

Find out more:
Doremalen N, et al. (17 March 2020). Aerosol and Surface Stability of SARS-CoV-2 as Compared with SARS-CoV-1. The New England Journal of Medicine.

The National Council Against Smoking (n.d.). Smoking associated with worse COVID-19 symptoms and outcomes.

Category:
COVID-19

Fact 09

To ensure that its culpability goes undetected during the COVID-19 crisis, the tobacco industry masks the truth with donations, particularly to governments and through government officials, in cash, and via contributions of medical equipment such as ventilators and personal protective equipment. Top 2 transnational tobacco companies have also invested in creating a positive public image for themselves and for tobacco, through purported research and development on COVID-19 vaccine. Notably, the tobacco industry’s donation is proportionately small compared to the value of the damage it causes in the economy, but pro-industry media messages about its “benevolence” cloud this fact.

Find out more:
Tobacco Industry’s COVID Donations vs Economic Cost of Tobacco, 2020

Category:
COVID-19

Fact 10

The tobacco industry’s efforts to launder its reputation and get on politicians’ good side during this period of COVID-19 pandemic through “dole-outs” have long been documented and considered as a marketing ploy under the WHO FCTC. The industry’s so-called CSR activities allow it to market its dangerous and addictive products including to children, and undermine governments’ capacity to effectively implement the treaty.

Find out more:
Bosely S, et. al. (09 March 2018). Tobacco: A deadly business. How children around the world are exposed to cigarette advertising. The Guardian.

WHO Framework Convention on Tobacco Control (06 October 2018). FCTC/COP8(18) – Protection of public health policies with respect to tobacco control from commercial and other vested interests of the tobacco industry. Conference of the Parties to the WHO Framework Convention on Tobacco Control, Eighth session, Geneva, Switzerland, 1−6 October 2018.

Category:
COVID-19

Fact 11

The tobacco industry plays a role in causing deaths and healthcare burdens not only in the tobacco epidemic, but also in the current COVID-19 pandemic. Despite the aggravation that tobacco products cause during the present crisis, the tobacco industry is ramping up efforts to clean its corporate image, market its products, and contribute to public misinformation about the dangers of smoking / vaping.

Find out more:
Misinformation on COVID-19: smoking /vaping, 2020

Tobacco Industry’s COVID Donations vs Economic Cost of Tobacco, 2020

Category:
COVID-19

Fact 12

Scientists have opined that the “COVID-19 epidemic provides a ‘teachable moment’ in which smokers may be uniquely receptive to stop smoking advice” and that “it is plausible that a spike in quit rates could help reduce community transmission of SARS-CoV-2.” However, an analysis of the tobacco industry’s public relations and social media responses reveals that it is utilizing the global COVID-19 crisis to promote “switching” (to heated tobacco) or vaping; and condemning those who call for outright quitting.

Find out more:
COVID-19 and Tobacco Industry Interference, 2020

Category:
COVID-19

Fact 13

Amid the COVID-19 pandemic, the tobacco industry has reportedly approached policymakers in low- and middle-income countries to offer so-called “donations”, while at the same time, seeking favors to ensure continuous delivery of its products during the lockdown.

Find out more:
COVID-19 and Tobacco Industry Interference, 2020

Category:
COVID-19

Fact 14

While governments can seize the opportunity to save more lives than COVID-19 can take, the tobacco industry is poised to undermine governments’ credibility and ability to do so by “partnering with” or “donating to” them in the guise of so-called “corporate social responsibility,” and shifting public attention towards the use of vaping products and heated tobacco.

Find out more:
COVID-19 and Tobacco Industry Interference, 2020

Category:
COVID-19

Fact 15

In September 2017, Philip Morris International (PMI) pledged about $1 billion to the Foundation for a Smoke-Free World (FSFW), an organization that will provide grants for “medical, agricultural, and scientific research to end smoking and its health effects and to address the impact of reduced worldwide demand for tobacco.” Despite swimming in tobacco money, FSFW describes itself as “an independent, private foundation formed and operated free from the control or influence of any third party.” Furthermore, FSFW has been reportedly working with public relations and law firms linked to the tobacco industry. Its claim of “independence” was challenged for lack of sufficient governance safeguards to ensure autonomy from its funder PMI.

Find out more:
Countering the Foundation for a Smoke-Free World, 2018

Category:
FSFW

Fact 16

Tobacco companies have been accused of corruption and of unduly influencing high officials (e.g., Philippines, Indonesia, EU). Furthermore, instead of being transparent, tobacco companies have been known to resist and undermine regulations, including requirements to submit information of various forms. For instance, in its 2014 shareholders meeting, PMI voted against a proposal to declare its political contributions.

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
Anti-Corruption/Transparency

Fact 17

Tobacco companies claim to promote the welfare of farmers, while contributing to a cycle of debt for tobacco farmers mainly by keeping the price of tobacco leaves low.

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
Agriculture

Fact 18

A majority of tobacco is wood-cured causing serious damage to the environment. Instead of creating awareness, tobacco companies widely promote and fund unsustainable tree-planting activities that are severely disproportionate to the amount of damage caused by wood curing.

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
Environment

Fact 19

Child labor in the production and farming of tobacco is a well-documented, continuing problem. A study shows that most children working in US tobacco farms were found to have green leaf symptoms.38 Yet, the tobacco industry uses its international program on child labor to create an impression that it is addressing child labor issues.

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
Labor

Fact 20

Tobacco manufacturers have been involved in many controversies ranging from suppressing evidence about tobacco’s health effects to engaging in an extensive illicit trade while supporting crime, terrorism, and armed conflict with its profits.

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
Involvement in controversies

Fact 21

Tobacco companies have been subject of various investigations relating to their undue influence of government officials to the detriment of public service. PMI’s own internal documents show how it thrived in an environment that is non-transparent and corrupt, and reports have shown its complicity in smuggling, the latest evidence suggesting that this involvement is likely ongoing.

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
Involvement in controversies

Fact 22

So-called tobacco CSR and lobbying are linked because CSR is recognized as a key to political influence across policy domains and is being used as a strategy to access policymakers with an end to undermining tobacco control policies. Tobacco industry lobbying is tantamount to “tobacco industry interference,” a term that includes “maneuvering with lobbyists to influence law making...” and “manipulating public opinion to gain the appearance of respectability” in order to look “socially responsible”—“an inherent contradiction since the tobacco industry’s core functions are in conflict with the goals of public health.” This is because “the tobacco industry has used its economic power, lobbying and marketing machinery, and manipulation of the media to discredit scientific research and influence governments in order to propagate the sale and distribution of its deadly products.”

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
CSR & lobbying

Fact 23

The tobacco industry’s attempt to align itself with OECD’s work on integrity and elsewhere is not an isolated one as it has been known to “manipulate public opinion to gain the appearance of respectability” and “to advance its corporate affairs agenda to the detriment of governments trying to save lives from tobacco use and reaching the UN SDGs.”

Find out more:
Issues Concerning a Tobacco Company at an OECD Session on Integrity and Lobbying, 2019

Category:
Aligning itself with development agenda of international organizations

Fact 24

Systematic research has shown that tobacco industry-funded studies on illicit trade are grossly overestimated and framed to discourage tobacco tax increases. As the negotiations on the Protocol to Eliminate Illicit Trade in Tobacco Products progressed, the number of tobacco industry-funded research also increased. In 2016, PMI launched a $100M global initiative to support “projects dedicated to fighting illegal trade and related crimes, such as corruption, organized crime and money laundering.” The initiative was viewed by the tobacco control community as a public relations stunt to wash off the industry’s history of contributing to illicit trade. Various public organizations, law enforcement agencies, private entities, and non-government organizations were invited to submit proposals and the first round of approved projects was published online.

Find out more:
Track and Trace Systems: Tobacco Industry Links, 2019

Category:
Industry-funded studies on illicit trade

Fact 25

Consistent with its tactic of utilizing third parties to counter tobacco control policies, the tobacco industry is likely to mobilize business organizations in its campaign to challenge FCTC Parties’ efforts to impose plain packaging or increase the size of graphic health warnings. In the WTO proceedings on the Australia plain packaging law, several business platforms had submitted arguments that echo tobacco industry’s claims against the public health measure, through amicus curiae submissions. A total of thirty six (36) such submissions were attached as exhibits of complainants Dominican Republic, Honduras, and Indonesia. In WTO dispute settlement history, thirty six (36) is a record number of amicus curiae submissions in a WTO dispute. Counting organizations with joint submissions, the submissions involved over forty (40) organizations, hosted in about twenty seven (27) countries.

Find out more:
Organizations in Support of Tobacco Industry’s Arguments against Plain Packaging, 2019

Category:
Using third parties to counter tobacco control policies

Fact 26

The tobacco industry’s goal to profit, despite the deaths and diseases it causes, the deliberate targeting of women and the youth in marketing, and the use of child labor, is inherently irreconcilable with the UN’s goal towards sustainable development. The tobacco industry’s products kill 8 million people annually and the tobacco industry’s business leads to a net economic loss globally. Yet the tobacco industry remains the single greatest barrier to the adoption of lifesaving measures under the WHO FCTC, the implementation of which is embodied in the UN SDG Target 3.

Find out more:
Tobacco Industry Interference at the 74th Session of the United Nations General Assembly, 2019

Category:
Irreconcilable conflict of interest between the tobacco industry and advancing the aims of the UN / UNSDGs

Fact 27

Association with UNGA or UN bodies allows the tobacco industry to clean its sordid corporate image, gain legitimacy and credibility to influence policy and sell more lethal products, and detract attention from the harms caused to health and the environment.

Find out more:
Tobacco Industry Interference at the 74th Session of the United Nations General Assembly, 2019

Category:
Dangers of tobacco industry interference at the UN

Fact 28

The tobacco industry will associate itself with UN/SDGs as part of its corporate affairs strategy; use third parties to access UNGA/ SDG events; and co-opt delegates to speak on behalf of the tobacco industry to promote tobacco partnerships.

Find out more:
Tobacco Industry Interference at the 74th Session of the United Nations General Assembly, 2019

Category:
Threat of tobacco industry interference in the UN

Fact 29

The tobacco industry will continue to aggressively find means to interfere in the UN because the recognition and visibility that comes with UN partnerships would assist it in achieving its goals. Consistently applying WHO FCTC’s governance rules to protect against the commercial and vested interests of the tobacco industry in various aspects of the UNGA agenda could minimize the risk of the tobacco industry’s interference in sustainable development.

Find out more:
Tobacco Industry Interference at the 74th Session of the United Nations General Assembly, 2019

Category:
Tobacco industry interference in UNGA

Fact 30

The tobacco industry’s goal to profit despite the deaths and diseases it causes is inherently irreconcilable with the United Nation’s (UN’s) goal towards sustainable development. The tobacco industry’s products continue to kill up to 8 million people annually, and the tobacco industry’s business leads to a net loss to the world economy. And yet, the tobacco industry remains the single greatest barrier to the adoption of lifesaving measures under the World Health Organization (WHO) Framework Convention on Tobacco Control (WHO FCTC), the implementation of which is embodied in the UN Sustainable Development Goals (SDG) Target 3A.

Find out more:
Tobacco Industry Interference at the 74th Session of the United Nations General Assembly, 2019

Category:
Tobacco industry goals are in conflict with SDGs

Fact 31

Association with the UN General Assembly (UNGA) or UN bodies, allows the tobacco industry to clean its sordid corporate image, to gain legitimacy and credibility, to sell more lethal products, and to detract attention from the harms caused to health and the environment. Hence, the tobacco industry will continue to associate itself with the UN/SDGs as part of its corporate affairs strategy; use third parties to access UNGA/ SDG events; and co-opt delegates to speak on behalf of the tobacco industry to promote tobacco partnerships.

Find out more:
Tobacco Industry Interference at the 74th Session of the United Nations General Assembly, 2019

Category:
Tobacco industry associating with UN / SDGs

Fact 32

Recognizing the importance of strengthening the implementation of the WHO FCTC in order to achieve the SDGs and SDG 3A in particular, the UN Secretary General discouraged the receiving of funds from or partnering with the tobacco industry and encouraged all entities in the UN system to adhere to the model policy for preventing tobacco industry interference, in accordance with Article 5.3 of the FCTC.

Find out more:
Tobacco Industry Interference at the 74th Session of the United Nations General Assembly, 2019

Category:
UN policy to prevent tobacco industry interference

Fact 33

Tobacco is deeply harmful to human health, and there can be no doubt that the production and marketing of tobacco is irreconcilable with the human right to health. For the tobacco industry, the [United Nations Guiding Principles on Business and Human Rights] therefore require the cessation of the production and marketing of tobacco.

Find out more:
Human Rights assessment in Philip Morris International, 2017

Category:
Human rights

Fact 34

The S&P 500 Tobacco index has out-performed the S&P by more than 1,000% over the last 28 years, creating significant investment returns for investors. This creates a dilemma for investors’ fiduciary duty as some investors may be concerned that smoking-caused diseases could kill as many as 1 billion people worldwide this century and that this may be undermining economic growth as many smokers die in their most economically productive years. Some investors may also have concerns about other environmental and social issues such as evidence which suggests that almost no cigarette can be guaranteed to be free from child labor, which potentially creates regulatory and other risks for investors. Using available evidence, we estimate that the industry creates at least 5 times more societal costs than benefits.

Find out more:
Tobacco’s investment returns and societal costs, 2017

Category:
Sustainable investing

Fact 35

For the first time in the history of multilateral trade and investment negotiations, tobacco has been singled out in a free trade agreement by excluding tobacco companies from using the investor state dispute settlement mechanisms (ISDS) of the 21st century trade agreement.

Find out more:
Giant leap for tobacco control in TPP but countries must remain vigilant, 2015

Category:
Trade

Fact 36

In January 2018, Philip Morris International said, “We’re quitting smoking.” In February 2019, PMI said, “We sold 740 billion cigarettes in 2018.”

Find out more:
Philip Morris International. 2018 Annual Report. 2019.

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
Addiction at Any Cost: Philip Morris International Uncovered. Stopping Tobacco Organization & Products. February 2020.

Category:
Deception

Fact 37

In the past, a tobacco company planning document once described the young adult audience as "kids" who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.

Find out more:
University of California, San Franscisco. Denicola Research. Easel Notes of the Proceedings. The Results of Two Idea Generation Sessions on Salem Soundwaves Strategies and Tactics for 1990. 20 September 1989.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/youth/sustainable) development

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited University of California, San Franscisco as main source)

Category:
Targeting youth

Fact 38

The CEO of a top e-cig brand said other manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter crumble" and berry flavors, saying, "Flavor is essential to vapors' satisfaction."

Find out more:
Richtel, Matt. The New York Times. E-Cigarette Makers Are in an Arms Race for Exotic Vapor Flavors. 15 June 2014.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/youth/sustainable) development

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited New York Times as main source)

Category:
Targeting youth

Fact 39

What the tobacco industry knew but did not tell you: Adolescents who use smokeless tobacco are more likely to become cigarette smokers.

Find out more:
US Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. 2012.

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited National Center for Biotechnology Information as main source)

Category:
Targeting youth

Fact 40

Big Tobacco says: "We don’t smoke that s--t, we just sell it. We reserve that right for the young, the poor, the black, and the stupid."

Find out more:
Tumblr. Reynolds, R.J. 1992.

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Tumblr. Tobacco Industry and the World (Infographic). 2012.

Category:
Targeting youth

Fact 41

Big Tobacco said: “We were targeting kids, and I said at the time it was unethical and maybe illegal, but I was told it was just company policy”

Find out more:
World Health Organization. Tobacco Explained: The truth about the tobacco industry…in its own words. Accessed 05 March 2020.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
World Health Organization. Tobacco Explained: The truth about the tobacco industry…in its own words. Accessed 05 March 2020.

Category:
Targeting youth

Fact 42

As long ago as 1969, a tobacco company executive stated that they had "Taken a great many steps to avoid advertising directed to young people." Yet 50 years later, Big Tobacco still markets in ways that attract children (eg point of sale advertising in Indonesia)

Find out more:
The Guardian. How children are hit with tobacco advertising- video explainer. March 8, 2018

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Fact also exists in The Guardian's report)

Category:
Targeting youth

Fact 43

Big Tobacco said "It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer and the overwhelming majority of smokers first begin to smoke while in their teens.

Find out more:
Tobacco Free Kids. Tobacco Company Quotes on Marketing to Kids. Accessed 05 March 2020.

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Tobacco Free Kids. Tobacco Company Quotes on Marketing to Kids. Accessed 05 March 2020.

Category:
Targeting youth

Fact 44

The tobacco companies "youth smoking prevention programs were never designed to effectively prevent youth smoking." (Is there any reason to believe that tobacco/ vaping industry's proposed measures to prevent youth vaping are designed to effectively prevent youth addiction to vaping?)

Find out more:
American Lung Association. The Gavel that Unraveled the Tobacco Industry: 10 of the Most Appalling Facts about Tobacco Company Misdeeds from the Famous Federal Court Ruling. 28 January 2020.

What the global treaty says about this:
Governments should not accept any offer or contribution from the tobacco industry

What is the lesson here?
Tobacco industry is not a partner in (gender/youth/sustainable) development

Related Resource:
American Lung Association. The Gavel that Unraveled the Tobacco Industry: 10 of the Most Appalling Facts about Tobacco Company Misdeeds from the Famous Federal Court Ruling. 28 January 2020.

Category:
Targeting youth

Fact 45

The tobacco companies "concealed and suppressed research data and other evidence that nicotine is addictive."

Find out more:
American Lung Association. Tobacco Industry Racketeers under Court Order to Tell the Truth. 30 November 2017.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation.

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
American Lung Association. Tobacco Industry Racketeers under Court Order to Tell the Truth. 30 November 2017.

Category:
Deception

Fact 46

The tobacco companies "falsely marketed and promoted low tar/light cigarettes as less harmful than full-flavor cigarettes in order to keep people smoking and sustain corporate revenues."

Find out more:
American Lung Association. Tobacco Industry Racketeers under Court Order to Tell the Truth. 30 November 2017.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation.

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
American Lung Association. Tobacco Industry Racketeers under Court Order to Tell the Truth. 30 November 2017.

Category:
Misinformation re: safety

Fact 47

What the tobacco industry knew but did not tell you: Every 6 seconds, someone in the world dies from a smoking-related disease.

Find out more:
World Health Organization. Tobacco Fact sheet N339. 06 July 2015.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation.

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited World Health Organization as main source)

Category:
Harms caused by tobacco industry

Fact 48

What the tobacco industry did not tell you: In an average one-hour hookah session, you inhale 100 to 200 times as much smoke as from a single cigarette.

Find out more:
World Health Organization. Waterpipe Tobacco Smoking: Health Effects, Research Needs and Recommended Actions by Regulators. WHO Study Group on Tobacco Product Regulation (TobReg). Geneva, Switzerland. 16 September 2005.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation.

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited World Health Organization as main source)

Category:
Harms caused by tobacco industry

Fact 49

What the tobacco industry knew but did not tell you: Big Tobacco grew genetically engineered tobacco plants with 2x the natural levels of nicotine.

Find out more:
Lewan, T. National Center for Biotechnology Information. Dark Secrets of Tobacco Company Exposed. 1998

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation.

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited National Center for Biotechnology Information as main source)

Category:
Addiction caused by TI

Fact 50

What the tobacco industry did not tell you: 1 Juul pod = 20 cigarettes worth of nicotine.

Find out more:
Truth Initiative. 6 important facts about JUUL. 20 August 2018.

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Truth Initiative. 6 Important Facts about Juul. Accessed 05 March 2020.

Category:
Addiction caused by TI

Fact 51

What the tobacco industry knew but did not tell you: For every smoker who died in 2015 worldwide, Big Tobacco raked in a $9,730.16 profit.

Find out more:
Tobacco Atlas. Manufacturing.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation..

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited Tobacco Atlas as main source)

Category:
Profiteering from Death

Fact 52

What the tobacco industry knew but did not tell you: For every smoker who died in 2015 worldwide, Big Tobacco raked in a $9,730.16 profit.

Find out more:
Tobacco Atlas. Manufacturing.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation..

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited Tobacco Atlas as main source)

Category:
Profiteering from Death

Fact 53

On their websites, tobacco companies encourage people to quit smoking. However, in 2006, a court found that tobacco companies mainpulate nicotine levels to keep smokers addicted.

Find out more:
United States of America, Plaintiff, and Tobacco-Free Kids Action Fund, American Cancer Society, American Heart Association, American Lung Association, Americans for Nonsmokers' Rights, and Nationals African American Tobacco Prevention Network, Intervenors, and Philip Morris USA, Inc., et al., Defendants. United States District Court for the District of Columbia. 17 August 2006.

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation..

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
Truth Initiative. The Facts. Accessed 05 March 2020. (Cited Tobacco Free Kids as main source)

Category:
Addiction caused by TI

Fact 54

When Big Tobacco says it is protecting the environment, remember this: Cigarettes are the most littered item on earth.

Find out more:
Ocean Conservancy. Top 10 Items Found. Accessed 05 March 2020.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/youth/sustainable) development

Related Resource:
Ocean Conservancy. Top 10 Items Found. Accessed 05 March 2020.

Category:
Environment

Fact 55

Whenever the tobacco companies offer scientific studies saying that their products are safe.... Remember that in the 1950s, when scientific consensus arose that cigarettes were the leading cause of lung cancer. The industry responded by launching a massive campaign of denial. Hundreds of scientists were paid to research “alternative causation” that might distract from “the cigarette hypothesis.”

Find out more:
Proctor R. The cigarette catastrophe continues. Lancet. 2015;385(9972:938–9.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO EMRO & WHO FCTC Secretariat's Knowledge Hub for Article 5.3 (GGTC). Tobacco industry: Decades of deception and duplicity. August 2019

Category:
Misinformation re: safety

Fact 56

Tobacco companies use the media to promote the research of industry-funded scientists (to undermine the fact that smoking and second hand smoke kills) Incentives given to the media include funded trips to tobacco facilities, and encouragement to join tobacco-funded competitions, grants and awards.

Find out more:
McDaniel PA, Lown EA, Malone RE. US Media coverage of tobacco industry corporate social responsibility initiatives. J Community Health. 2018;43(1):117–27

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO EMRO & WHO FCTC Secretariat's Knowledge Hub for Article 5.3 (GGTC). Tobacco industry tactics: Advertising, promotion and sponsorship. August 2019

Category:
Misinformation re: safety

Fact 57

Big Tobacco is paying for healthcare costs in the US. How about in your country? In 1998, major tobacco companies in the United States of America were made accountable for deceiving the public about the harms from cigarettes and their addictiveness. They were forced to settle a lawsuit on the recovery of health care costs through, among other measures, annual payments in perpetuity, paying US$ 206 billion for the first 25 years, and making available online non-privileged documents disclosed during the discovery phase of the litigation.

Find out more:
WHO EMRO & WHO FCTC Secretariat's Knowledge Hub for Article 5.3 (GGTC). Tobacco industry: Decades of deception and duplicity. August 2019

What the global treaty says about this:
Governments shall …..deal with criminal and civil liability of the tobacco industry.., including compensation.

What is the lesson here?
Make the tobacco industry liable for its actions

Related Resource:
WHO EMRO & WHO FCTC Secretariat's Knowledge Hub for Article 5.3 (GGTC). Tobacco industry: Decades of deception and duplicity. August 2019

Category:
Industry Liability

Fact 58

In some jurisdictions, contributions and donations in the guise of CSR are made in exchange for weakening of legislation.

Find out more:
Constantin A. Tobacco industry, bribery and anticorruption. Washington DC: O’Neill Institute for National and Global Health Law; 2019

What the global treaty says about this:
Governments should not accept any offer or contribution from the tobacco industry

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO EMRO & WHO FCTC Secretariat's Knowledge Hub for Article 5.3 (GGTC). Selling addiction: Tobacco industry transition to new products. August 2019.

Category:
Corporate Social Responsibility

Fact 59

Finally, the tobacco industry uses “public relations” activities such as “partnerships” and “donations” to enhance its corporate image to enable itself to better market its addictive products including in a manner that attracts children

Find out more:
Boseley S, et al. (09 March 2018). How Children Around the World are Exposed to Cigarette Advertising. The Guardian.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
Global Center for Good Governance in Tobacco Control, 2020. COVID-19 and Tobacco Industry Interference.

Category:
Corporate Social Responsibility

Fact 60

The COVID-19 pandemic magnifies the liability of the tobacco industry in inducing smokers to use its addictive products. The science linking the health harms, including respiratory damage, to tobacco products is robust

Find out more:
WHO (2006). Tobacco: Deadly in any form or disguise. Geneva, Switzerland: World Health Organization.

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
Global Center for Good Governance in Tobacco Control, 2020. COVID-19 and Tobacco Industry Interference.

Category:
Deception

Fact 61

The tobacco industry, despite its claims of having “transformed and committed to make smokers quit,” downplays the role of smoking in COVID-19,  questions those calling for outright quitting of smoking, and paves the way to promote the use of novel tobacco and nicotine products (i.e., vaping devices and heated tobacco products).

Find out more:
Bloomberg (25 February 2020). Philip Morris CEO Sees Supply Chain Lesson in Coronavirus Crisis.

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Global Center for Good Governance in Tobacco Control, 2020. COVID-19 and Tobacco Industry Interference.

Category:
Misinformation

Fact 62

However, an analysis of the tobacco industry’s public relations and social media responses reveals that it is utilizing the global COVID-19 crisis to promote “switching” (to heated tobacco) or vaping;  and condemning those who call for outright quitting.

Find out more:
McGrady M (10 March 2020). COVID-19 and Tobacco Harm Reduction: What’s the Relationship? Filter.

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Global Center for Good Governance in Tobacco Control, 2020. COVID-19 and Tobacco Industry Interference.

Category:
Deception

Fact 63

Although limited, emerging evidence (unsurprisingly) suggests that smokers who are hospitalised for COVID-19 are at risk of more severe outcomes than non-smokers. Despite this, the tobacco industry appears unperturbed.

Find out more:
Vardavas CI, Nikitara K. COVID-19 and smoking: a systematic review of the evidence. Tobacco Induced Diseases 2020;18

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
Hefler M, Gartner CE. The tobacco industry in the time of COVID-19: time to shut it down? Tob Control Epub. Doi:10.1136/tobaccocontrol-2020-055807

Category:
Harms caused by tobacco industry

Fact 64

The establishment of Foundation for a Smoke-Free World is consistent with Philip Morris International's (PMI) corporate strategy, that is to further PMI's business interest which include the promotion of its heated tobacco products, a market which PMI seeks to dominate.

Find out more:
Global Center for Good Governance in Tobacco Control. 2019. Open Letter to Urge WHO Executive Board to Reject Foundation for a Smoke-Free World (FSFW).

What the global treaty says about this:
Governments should not accept any offer or contribution from the tobacco industry

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO EMRO & WHO FCTC Secretariat's Knowledge Hub for Article 5.3 (GGTC). Selling addiction: Tobacco industry transition to new products. August 2019.

Category:
Corporate Social Responsibility

Fact 65

The World Health Organization (WHO) stated that e-cigarettes are “undoubtedly harmful”, and warned that misinformation spread by the tobacco industry in claiming that they are “safer” constitute “a present and real threat” to public health.

Find out more:
Global Center for Good Governance in Tobacco Control. 2019. E-Cigarettes: Tobacco industry misinformation on e-cigarettes, a ‘real threat’, says WHO

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
Byrne S, et al. 2018. E-cigarettes, smoking and health: A Literature Review Update. Australia: Commonwealth Scientific and Industrial Research Organisation

Category:
Deception

Fact 66

There is no such thing as “responsible lobbying” for the tobacco industry; its lobbying is equated with “tobacco industry interference” which remains the greatest challenge in tobacco control treaty implementation.

Find out more:
Stopping Tobacco Organizations and Products. 2019. STOP's letter to the OECD Secretary General.

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
Addiction at Any Cost: Philip Morris International Uncovered. Stopping Tobacco Organization & Products. February 2020.

Category:
Lobby

Fact 67

Philip Morris promotes itself as “transformed” to provide public health solutions, and funded a Foundation for a Smoke-Free World. In the meantime, its products continue to be marketed to kids in developing nations.

Find out more:
Global Center for Good Governance in Tobacco Control. 2019. E-Cig: Myths.

What the global treaty says about this:
Governments should not accept any offer or contribution from the tobacco industry

What is the lesson here?
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

Related Resource:
Tobacco Free Kids. Tobacco Company Quotes on Marketing to Kids. Accessed 05 March 2020.

Category:
Targeting youth

Fact 68

Tobacco industry-fueled social media advertising to kids: with over 25 billion views of messages that associate vaping to fun; capitalized on kids playing “smoke tricks”

Find out more:
Global Center for Good Governance in Tobacco Control. 2019. E-cigs: The Future of Addiction

What the global treaty says about this:
Governments should require information from the tobacco industry and impose mandatory penalties for false/misleading information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Basáñez T, et al. (2018). Vaping associated with healthy food words: A content analysis of Twitter. Addictive Behaviors Reports. Vol. 8, pp. 147-153.

Category:
Targeting youth

Fact 69

Cigarettes cannot be “re-engineered” to make them acceptable in global commerce; they are inherently defective. There is no safe level of consumption, and they provide no necessary benefit to their consumers.

Find out more:
Action on Smoking and Health. 2017. PMI Sign-On Letter. Global Center for Good Governance in Tobacco Control.

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Byrne S, et al. 2018. E-cigarettes, smoking and health: A Literature Review Update. Australia: Commonwealth Scientific and Industrial Research Organisation

Category:
Deception

Fact 70

Although governments may have a policy of non- engagement with the tobacco industry, tobacco companies can still gain access to senior level officials as experienced by the European Union. In 2018 in Brussels, Tobacco Watch Blog reported that commissioners, members of the European Parliament and directors of administration took part in a symposium funded by PMI, which could put pressure on Brussels.

Find out more:
Mediaport. In Brussels Commissioners and MEPs meet the tobacco industry. Tobacco Watch. 2018 Mar 30.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
Mary Assunta. Global Tobacco Industry Interference Index 2019. Global Center for Good Governance in Tobacco Control (GGTC). Bangkok, Thailand. Sept 2019.

Category:
Governance

Fact 71

In May 2017, the Danish Institute for Human Rights ended its engagement with Philip Morris International, after carrying out a human rights assessment of the company, applying the UNGP. The Institute concluded that for “the tobacco industry, the UNGPs therefore require the cessation of the production and marketing of tobacco.”

Find out more:
The Danish Institute for Human Rights ends engagement with Philip Morris International. In: Danish Institute for Human Rights [website]. Copenhagen: Danish Institute for Human Rights; 2017.

What the global treaty says about this:
Governments should not support any partnerships described as socially responsible from the tobacco companies

What is the lesson here?
Tobacco industry is not a partner in (gender/ youth/ sustainable) development

Related Resource:
WHO FCTC Secretariat (Assunta, M. for Good Practices, Bialous, S. for Human Rights & Zafeiridou M. et al). Human Rights: Compatibility of the United Nations’ Guidelines on Cooperation between the United Nations and the Business Sector and the Guiding Principles on Business and Human Rights with Article 5.3 of the WHO Framework Convention on Tobacco Control.

Category:
Human Rights

Fact 72

Among women, the tobacco industry has manipulated gender norms and promoted ideas that smoking represents independence, positive sexuality , a means of tackling restrictive gender norms and an option for weight control.

Find out more:
Hunt K, Hannah MK, West P. Contextualising smoking: masculinity, femininity and class differences in smoking in men and women from three generations in the west of Scotland. Health Education Research 2004;13(3):239-249.

What the global treaty says about this:
Governments should require tobacco industry to submit information on all (marketing) activities and impose penalties in case of misleading/ false information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
WHO FCTC Secretariat. Hawkes, S. Buse, K., and Soon, SY. Gender-Responsive Tobacco Control: Evidence and Options for the Policies and Programmes.

Category:
Gender

Fact 73

In the UK, compared to the general population, young lesbian, gay and bisexual people are more likely to smoke, start smoking at a younger age, and smoke more heavily. The tobacco industry targets the LGBT community, ethnic minorities and youth with menthol versions of their products.

Find out more:
Moodie-Mills, AC. 2011. Flavored disease and death for minorities: why the FDA must ban menthol cigarettes. Center for American Progress, Health Care.

What the global treaty says about this:
Governments should require tobacco industry to submit information on all (marketing) activities and impose penalties in case of misleading/ false information

What is the lesson here?
Nicotine/Tobacco industry must submit information and be accountable for false, misleading information

Related Resource:
Moodie-Mills, AC. 2011. Flavored disease and death for minorities: why the FDA must ban menthol cigarettes. Center for American Progress, Health Care.

Category:
Gender/Targeting Youth

Fact 74

Carnegie Mellon University’s Green Design Institute made an Economic Input-Output Lifecycle Assessment (EIOLCA) that in 2002 the USA’s tobacco industry alone was responsible for emitting 16 million metric tonnes of CO2 equivalents

Find out more:
Economic input-output life cycle assessment producer model, 2017. Pittsburgh, PA: Carnegie Mellon University Green Design Institute; 2002.

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
World Health Organization. Tobacco and its environmental impact: an overview. Geneva, 2017. License: CC BY-NC-SA 3.0 IGO.

Category:
Environment

Fact 75

The tobacco industry is known for shifting its operations away from countries to avoid facing the consequences of its activities, including environmental harms. In 2013, BAT closed a manufacturing plant in Uganda after environmentalists mobilized against the air pollution the plant had caused.

Find out more:
Wesonga N, Butagira T. BAT closes factory in Uganda. 2013.

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
World Health Organization. Tobacco and its environmental impact: an overview. Geneva, 2017. License: CC BY-NC-SA 3.0 IGO.

Category:
Environment

Fact 76

In 2001, the International Consortium of Investigative Journalists (ICIJ) revealed that major tobacco multinational companies such as British American Tobacco (BAT), Philip Morris International (PMI), and RJ Reynolds had orchestrated smuggling networks in all major regions (Africa, Canada, China, Colombia, Europe, Middle East, Southeast Asia, and the United States) in order to increase profits. 

Find out more:
Global Center for Good Governance in Tobacco Control, 2019. Track and Trace Systems: Tobacco Industry Links.

What the global treaty says about this:
Make the tobacco industry liable for its actions

What is the lesson here?
Raise awareness about tobacco industry's tactics and its front groups

Related Resource:
Global Center for Good Governance in Tobacco Control, 2019. Track and Trace Systems: Tobacco Industry Links.

Category:
Complicity in Smuggling

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